BLUR Division

With a relentless passion for the e-biking community, BLUR Division invites e-bike enthusiasts to embark on a journey of discovery and customization, where every ride is a testament to individuality, performance, and excellence.


My Story

In 2017, I bought my first SUPER73. Not only did I fall in love with the bike itself but the community that came with it. My bike has become an integral part of my daily life including riding and looking for ways to customize it allowing it to represent me. As a designer by vocation, my search for ways to accessorize and customize my bike was instantaneous. With the support of the SUPER73 community, I have made the decision to launch BLUR Boundaries. We specialize in aftermarket products for SUPER73 in addition to apparel, accessories, and other goods.

We look forward to supporting the Super Squad! As always, stay healthy and ride safe!