Innovation from Nothing | SUPER73 Custom Build

In the realm of ebikes, SUPER73 stands out as an icon of style, performance, and innovation. With products that fuse motorcycle heritage with youth culture, it embodies the spirit of adventure on two wheels. But what truly sets the SUPER73 apart is its potential for personalization and customization. From custom paint jobs to unique accessories, owners have embraced the opportunity to make their SUPER73 truly their own.

We explore the journey of designing and creating custom front and rear plates for a SUPER73, drawing inspiration from the minimalist elegance of the Nothing.

Drawing Inspiration from Nothing
Nothing, a technology company renowned for its minimalist design philosophy, has captured the imagination of tech enthusiasts worldwide with its innovative approach to product design. The Nothing phone, in particular, embodies simplicity and elegance, stripping away unnecessary features to focus on the essentials.

Drawing inspiration from Nothing’s design ethos, we set out to create front and rear plates, body panels, wheel discs, and grips for the SUPER73 that would seamlessly integrate with its sleek aesthetic while adding a touch of personal flair.

Conceptualization and Design
The first step in the process was conceptualization. We envisioned a design that would complement the clean lines of the SUPER73 while providing ample space for customization. Taking cues from the minimalist design language of the Nothing phone, we opted for a streamlined, uncluttered look.

In terms of materials, we used lightweight aluminum, opacity acrylic glass, and layered these to get a ghost or frosted look. The plates were laser etched and cut, water jet aluminum, and powder coated white.

Iterative Prototyping
With the concept in place, we moved on to the prototyping stage. Using advanced 3D modeling software, we created digital prototypes to fine-tune the design and ensure compatibility with the SUPER73's frame. This iterative process allowed us to refine the shape and dimensions of the plates until we achieved the desired balance of form and function.

Bringing the Design to Life
Once the final design was approved, it was time to bring it to life. Using state-of-the-art manufacturing techniques, we produced the custom plates with the utmost precision and attention to detail. Each plate was meticulously inspected to ensure quality.

The Final Result
The end result is a pair of custom front and rear plates that elevate the SUPER73 to new heights of style and individuality. Inspired by the minimalist elegance of the Nothing, these plates seamlessly integrate with the bike’s design while offering ample opportunities for personalization.

Whether you’re cruising through city streets or exploring off-road trails, these custom plates are sure to turn heads and make a statement. With their sleek design and customizable options, they embody the spirit of innovation and personal expression that defines the SUPER73 experience.

Being inspired by Nothing has been a journey of creativity, craftsmanship, and innovation. By drawing inspiration from minimalist design principles and embracing the spirit of individual expression, we’ve created a one of a kind custom SUPER73

photo credit: Jerome Park